Job Market Rebound? TradeMe Stats Show 13% Surge in Listings (2025)

Is the job market finally turning a corner? TradeMe's latest data suggests a potential upswing, with a significant surge in job listings that could signal relief for job seekers. But here's where it gets controversial: While some regions are booming, others are still lagging behind, creating a divided job market across the country.

New figures released by TradeMe reveal a 13% jump in job listings during the last quarter. This positive trend hints at a possible recovery in the job market after a period of slowdown. This is especially evident in the South Island, which appears to be leading the charge (as RNZ reported, "the longest deepest slowest job market").

However, before we get too excited, it's crucial to note that total job listings nationwide are still 0.8% lower than they were a year ago. This indicates that while there's growth, we haven't fully returned to pre-slowdown levels.

Nicole Williams, Head of TradeMe Jobs, highlighted the South Island's impressive performance, stating that it's "powering ahead and leading the job recovery." She specifically pointed to regions like Southland (up a massive 25.1%), Otago (up 7.1%), and Canterbury (up 6.1%) as key drivers of this growth. And this is the part most people miss: This growth in the South Island is essentially compensating for the slower activity in the country's two largest cities, Auckland and Wellington.

In fact, Canterbury experienced a record number of job listings in the last quarter, with a remarkable 22.4% increase. This is in stark contrast to Auckland and Wellington, which saw annual declines of 5.9% and 6.8% respectively. This regional disparity raises an important question: Are we seeing a shift in economic opportunities away from the major urban centers?

Williams acknowledges that job seekers have been facing a challenging environment. But she believes that the tide is turning, even if job hunters aren't feeling it yet. The slowing decline in job listings, coupled with the 13% quarterly increase, suggests a growing confidence in the market as we head into spring. This could translate into more opportunities for those seeking employment. Moreover, the number of applicants per job vacancy is also decreasing, which is another encouraging sign that the market is starting to improve. A year ago, a single listing could attract hundreds of applications; now, that number is starting to fall, increasing the odds for individual applicants.

The strongest demand for workers is in sectors closely tied to consumer spending and infrastructure development. Hospitality and tourism listings have surged by 16%, while construction and roading have increased by 13%. Trades and services have also seen a healthy rise of 8.3%. Williams notes that the increase in hospitality listings is particularly good news for school leavers seeking entry-level positions, as the number of applicants in this sector is down compared to last year. Imagine graduating and finding more job opportunities than expected – that's the potential positive impact of this trend.

Interestingly, the roles that attracted the most applications on the TradeMe platform included a pick packer and chief gaming officer in Auckland, a dairy assistant in Waikato, and a Highlands Motorsport media maverick in Otago. This diverse range of popular roles highlights the varied opportunities available across different regions and industries.

The average salary for advertised jobs is currently $72,820, which is a 1% increase compared to the previous year. However, there are significant variations depending on the sector. Williams explains that employers in high-growth sectors requiring specific skills are often willing to offer a premium to attract the right talent. For example, companies might be willing to pay significantly more for a software engineer with expertise in artificial intelligence than for a general administrative role.

The top-paying sectors include IT, finance, and business analysis, with average salaries around $130,000. Manufacturing, on the other hand, tends to have lower average salaries in the mid-$60,000 range. In terms of geographic location, Auckland, Wellington, and the West Coast have the highest average salaries, hovering just below $76,000.

So, what does all this mean for you? Is the job market really recovering, or is this just a temporary blip? Are you seeing similar trends in your own industry or region? And perhaps the most controversial question of all: Is the focus on the South Island a sign that opportunities are shifting away from the traditional powerhouses of Auckland and Wellington? Share your thoughts and experiences in the comments below!

Job Market Rebound? TradeMe Stats Show 13% Surge in Listings (2025)
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